Articles on service marketing journals

Read More. Mar 01, 2020 · IJRM published the first article in a major marketing journal on the Internet of things (Ng & Wakenshaw, 2017), and subsequent authors have provided additional insight (e.g., Hoffman & Novak, 2018; Novak & Hoffman, 2019; articles on service marketing journals Verhoef et al., 2017). Academic journal article IUP Journal of Marketing Management The Role of Tangibility in Service Quality and Its Impact on External Customer Satisfaction: A Comparative Study of Hospital and Hospitality Sectors By Panda, Tapan K.; Das, Satyabrat. Our marketing approach complements this strategy, aiming to increase the visibility, accessibility and readership for your journal's articles Description: The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders.It is the premier outlet for substantive research in future coursework marketing. Our marketing approach complements this strategy, aiming to increase the visibility, accessibility and readership for your journal's articles Jun 29, 2020 · Journal of Financial Services Marketing. Search within journal. And, with 10 titles accepted in the Journal Citations Reports, 91% ranked by Scopus, and 5.2 million downloads in 2017, the collection unites quality and relevance, making it a valuable addition to any institution’s library Jordan Journal of Business Administration, Volume 7, No.

Its overriding goal is to provide an authoritative, practitioner-focused forum to support the professional development of all those working in, or entering, the field The corporate executives who place short, "bumper ads" on the video-based social media service, Youtube, think so. She was founder editor of the International Journal of Bank Marketing, has edited special issues for a number of articles on service marketing journals marketing journals and currently serves on the editorial. 30, May-June 1980, pp. Scholarly open access journal aims to publish most complete and reliable source of information on the discoveries and current developments in the mode of Research articles, Review articles, Case reports, Short communications, etc The Journal of Service Management focuses on service management research. Consumers’ Sentiment toward Marketing (CSM) is a factor consider by researchers to measure how well consumers will perceive social media marketing. Since its founding in 1936, JM has played a http://thespencers.net/resume-production-manager significant role in shaping the content and boundaries of the marketing. Jordan Journal of Business Administration, Volume 7, No.

Each meta-journal issue contains the top 20 most cited marketing cheap blog ghostwriting for hire for school articles as defined by web-of-science (e.g., reviews are not articles) in …. Journal information; Latest articles. A MCA allows us. Anyone who wants to read the articles should pay by individual or institution to access the articles. Articles are written by industry experts who face the challenges of marketing professional services every day Editorial: Thoughts on Marketing Management Journal Brian Rutherford, Kennesaw State University Download PDF. articles on service marketing journals

The American Marketing Association is built on a foundation of credible, peer-reviewed scholarly research. Companies need to stake out unique market sweet spots, those areas that resonate so strongly with target consumers that they are willing. It caters to the needs of the affected and needy population in terms of physical, physiological and psychological illness, by offering treatment and management services. 1982. Search within journal. It considers 22 dimensions in five categories Oct 17, 2017 · Marketing as a service. 1, 2011 - 116 - The 7Ps Classification of the Services articles on service marketing journals Marketing Mix Revisited: An Empirical Assessment of their Generalisability, Applicability and Effect on Performance -. Dwyer, F.

63 (Special Issue 1999), 180–197 Christine articles on service marketing journals Moorman & Roland T. We'll supply the …. 2 No. As an interdisciplinary journal, P&M serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest. Read More. This article analyzes service research published in marketing journals from 1993 to 2003. Rust The Role of Marketing As marketing gains increasing prominence as an orientation that everyone in the organization shares and as a.

Citation search. As information technology enables ubiquitous customer communication and big customer data, the fundamental nature of the firm's connection to the customer changes: better, more personalized service can be offered, from which service relationships are deepened, and consequently, more profitable. Problems and Strategies in Service Marketing. Published articles address a range articles on service marketing journals of services-related issues of interest to marketing scholars and relevant to marketing professionals who represent a …. The American Marketing Association is built on a foundation of credible, peer-reviewed scholarly research. Each meta-journal issue contains the top 20 most cited marketing articles as defined by web-of-science (e.g., reviews are not articles) in …. SERVQUAL (SERVice QUALity) instrument/model (.

The nature of marketing science is changing in a systematic, predictable, and irrevocable way. Article articles on service marketing journals (PDF Available) This article makes a case for a services marketing audit, presents a framework for. Online first articles Articles not assigned to an issue 2 articles. Article; Google Scholar; Business Week. VA Zeithaml, LL Berry, A Parasuraman Jun 15, 2006 · Improving Health Through Marketing. See also: ABA Journal. Jul 01, 2020 · About this journal. New content alerts RSS.

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Services marketing emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods Services marketing typically refers to both business to consumer (B2C) and business-to-business (B2B) services, and. As part of Springer Nature we are proud to uphold an unbroken tradition of over 170 years of academic publishing. The main question that was examined is whether personality characteristics such. In this articles on service marketing journals issue of Preventing Chronic Disease, Maibach et al make a compelling case for the important role that marketing can play in public health and clearly define key constructs of marketing.The authors suggest that core marketing activities (i.e., conducting customer research, building sustainable distribution channels, and improving access to …. The journal publishes papers that show a unique and significant contribution to service literature, and provides a communication medium for those working in the service management field irrespective of discipline, functional area, sector or nationality Jun 29, 2020 · Journal of Financial Services Marketing. Journal of Soil Science and Environmental Management Shea waste slurry as an organic soil amendment of tropical soils in the Tamale Metropolis, Northern Ghana . By emphasizing digital marketing, and acting while others hesitate, marketers can capture new market share and assure the firm’s success when we recover from the plague. Berry, “Services Marketing Is Different,” Business, Vol. Emerald Article: Eleven years of scholarly research in the <IT>Journal of Services Marketing</IT> Deon Nel, Gené van Heerden, Anthony Chan, Mehdi Ghazisaeedi, Wade Halvorson, Peter Steyn. The first four elements in the services marketing mix are the same as those in the traditional marketing mix.

10; June 2011 166 Customer Relationship Management and Its Relationship to the Marketing This strategy requires integrating the functions of marketing, sales, customer service and exposition chain so …. Search. We define marketing journals as scholarly journals either with relevant keywords in their title or with a marketing department. Infertile and less productive soil due to continuous cropping, poor soil management and other forms of land exploitation are mostly amended using inorganic fertiliser Our portfolio includes core areas in Business, Economics, Politics, and Sociology. Simply avoiding articles on service marketing journals the clutter of mass markets isn't enough. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing. Jul 15, 2020 · Find new ideas and classic advice for global leaders from the world's best business and management experts Marketing Libraries Journal (MLJ) is a peer-reviewed, independently published, open access scholarly journal that focuses on innovative marketing activities libraries are engaged in Our aim is to publish research and practical examples of library marketing campaigns, library marketing research, public relations campaigns, SWOT analysis, segmentation research, assessment of marketing. Selection and peer review under responsibility of Organizing Committee of BEM 2013. Additionally, the review explored the practical implications as well as avenues of future research (i.e., conceptual model) In internal Services Administration it ranges Staffing, Budgeting, Quality services, Patient satisfaction, Physician relations, financial performance, Technology acquisition, New service development. Sep 12, 2017 · Whether you're peddling products, services or information, getting the word out has become increasingly burdensome. Jul 22, 2020 · Grain Marketing: Uncertainty is Shifting to Fundamentals by Guest Commentary Stay informed with daily content from across Farm Journal's properties.

Journal of Professional Services Marketing (1985 - 2000) Browse the list of issues and latest articles from Services Marketing Quarterly. Churchill, Gilbert A., Jr., and Carol Surprenant. This frequently cited and applied model measures service quality as a function of the differential between customer perceptions of service performance and customer expectations. List of issues Volume 41 2020 Volume 40 2019 Volume 39 2018 Volume 38 2017 Volume 37 2016 Volume 36 2015 Volume 35 2014 Volume 34 2013. Being an Open Access journal it reaches more number of readers Description: The Journal articles on service marketing journals of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders.It is the premier outlet for substantive research in marketing. Examples include household appliances that communicate with the factory to order parts or indicate need for repair, and inventory monitors (both in …. Under the guidance of vast range of expert editors from different parts of the world, the journal aims to include all the recent developments and techniques used in marketing financial services. Search. Related journals of Health administration.. 10; June 2011 166 Customer Relationship Management and Its Relationship to the Marketing This strategy requires integrating the functions of marketing, sales, customer service and exposition chain so ….

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“Marketing 4.0: When Online Meets Offline, Style Meets Substance, and Machine-to-Machine Meets Human-to-Human” – Philip Kotler, Hermawan Kartajaya, Iwan Setiawan May 5, 2018 “The Global CMO” – An Interview with Greg Paull. The corporate executives who place short, "bumper ads" on the video-based social media service, Youtube, think so. Marketing has historically been about communicating messages and ensuring it goes to the right person – framing a product and its brand then deciding what to tell that. May 10, 2010 · Follow this and additional works at: https://scholarship.sha.cornell.edu/articles Part of the Hospitality Administration and Management Commons, and the Marketing Commons Recommended Citation Lynn, M. articles on service marketing journals The nature of marketing science is changing in a systematic, predictable, and irrevocable way. Schneider, Benjamin and David E. 2 No. Journal description. This research set out to explore the attitudes of school, academic and public librarians towards marketing libraries. Craig Lefebvre, (2011),"An integrative model for social marketing", Journal of Social Marketing, Vol.

Practical and readable, JSR offers the necessary knowledge and tools to cope with an increasingly service-based economy “Journal of Digital and Social Media Marketing provides a unique blend of practitioner and academic expertise to offer the reader an in-depth understanding of digital marketing case studies and authoritative opinion. Journal of Euromarketing; Journal of Global Marketing; Journal of Hospitality and Leisure Marketing; Journal of International Marketing. Jan 08, 2014 · Procedia - Social and Behavioral Sciences 109 ( 2014 ) 865 – 869 1877-0428 2014 The Authors. In this issue of Preventing Chronic Disease, Maibach et al make a compelling case for the important role that marketing can play in public health and clearly define key constructs of marketing.The authors suggest that core marketing activities (i.e., conducting customer research, building sustainable distribution channels, and improving access to …. Regularly cited as a top benefit of membership, Marketer provides original, knowledge-based content relevant to A/E/C professionals: innovative marketing, management, and leadership strategies, case studies, and lessons learned. h5-index is the h-index for articles published in the last 5 complete years. Journal of Social Marketing Emerald Article: An integrative model for social marketing R. Search in: articles on service marketing journals Advanced search.

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The journal publishes papers that show a unique and significant contribution to service literature, and provides a communication medium for those working in the service management field irrespective of discipline, functional area, sector or nationality.. Sindhu Singh; R. Journal of Accounting & Marketing is an Open Access journal includes a wide range of fields in its discipline. Journal of Service Research (JSR), peer-reviewed and published quarterly, is widely considered the world's leading service research journal.It is a must read to keep up with the latest in service research. The Journal of Service Management focuses on service management research. L. articles on service marketing journals Additionally, the review explored the practical implications as well as avenues of future research (i.e., conceptual model) Welcome to IndianResearchJournals.Com. Companies need to stake out unique market sweet spots, those areas that resonate so strongly with target consumers that they are willing. Craig Lefebvre Article information: To cite this document: R.

(2011). has been cited by the following article:. Marketing has historically been about communicating messages and ensuring it goes to the right person – framing a product and its brand then deciding what to tell that. Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians.These two important constituencies now have an opportunity to develop a.This site also contains links to marketing-related journals and to marketing magazines Feb 17, 2018 · Customer service is the new marketing. Mission The Journal of Marketing Research (JMR) is a bimonthly journal serving the scholarly and articles on service marketing journals practitioner communities in the field of marketing Editorial Objectives JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. July-September 2020. Jun 15, 2006 · Improving Health Through Marketing. Researchers employ a rigorous mathematical modeling approach aimed at improving the actions of marketing decision makers, offering a deeper understanding of marketing phenomena. Understanding the intention to use mobile banking by existing online banking customers: an empirical study Authors. K.

Its overriding goal is to provide an authoritative, practitioner-focused forum to support the professional development of all those working in, or entering, the. Ultimately, the insights could help guide advertisers hoping. The review included 11 articles articles on service marketing journals from sport management and business journals, investigating personal branding, team branding, and media coverage. Citation search. International Scientific Journal & Country Ranking. Creating a unique product identity and branding strategy is important in formulating success of the company. “Making Service a Potent Marketing Tool: Spending Big on Customer Care is Becoming Good Business.” June 11. Now, research published in the International Journal of Electronic Marketing and Retailing, shows what kind of content in bumper ads is most engaging for Youtube users. “An Investigation Into the Determinants of Customer Satisfaction.”. Aug 29, 2019 · ABI/Inform, an extensive international business and management database, contains bibliographic citations, abstracts, and full text of articles appearing in professional publications, academic journals, and trade magazines published worldwide. First-order justice….

This statement may sound suspect coming from a customer service consultant, articles on service marketing journals but if you consider consumer behavior and thought patterns today, you’ll. 1982. Like the format a book review or a literature review a standard format is generally used for this 180 / Journal of Marketing, Special Issue 1999 Journal of Marketing Vol. Online first articles Articles not assigned to an issue 2 articles. 4632: 2005: The nature and determinants of customer expectations of service. As information technology enables ubiquitous customer communication and big customer data, the fundamental nature of the firm's connection to the customer changes: better, more personalized service can be offered, from which service relationships are deepened, and consequently, more profitable. Is Store or Service Satisfaction More Important to Customer Loyalty? Published by Elsevier Ltd.

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Services marketing emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods Services marketing typically refers to both business to consumer (B2C) and business-to-business (B2B) services, and. We define marketing journals as scholarly journals either with relevant keywords in their title or with a marketing department. International Journal of Business and Social Science Vol. Elsevier is committed to offering the widest possible dissemination of published research, so journal content is accessible electronically via ScienceDirect, Scopus and Health Advance. Journal of Marketing Research 20 (February): 21–8. It is the largest number h such that h articles published in 2015-2019 have at least h citations each.hide. Bowen (1985), “Employee and Customer Perceptions of Service in Banks: Replication and Extension,” Journal of Applied articles on service marketing journals Psychology, 70, 423-33 h5-index is the h-index for articles published in the last 5 complete years. Marketing Libraries Journal (MLJ) is a peer-reviewed, independently published, open access scholarly journal that focuses on innovative marketing activities libraries are engaged in Our aim is to publish research and practical examples of library marketing campaigns, library marketing research, public relations campaigns, SWOT analysis, segmentation research, assessment of marketing.

Journal of Marketing Research 20 (February): 21–8. 24-29. Journal of Consumer Marketing Issue(s) available: 217 literature on queuing has identified service queues as social systems where social justice is an important factor for service evaluation. See all volumes and issues The Journal of Services Marketing (JSM) has been a leader in services marketing thought and cutting-edge research for thirty years. To review the latest announcement regarding the journals, please visit www.fitpublishing.com home page. Oct 17, 2017 · Marketing as a service. Journal of Digital & Social Media Marketing is the articles on service marketing journals major peer-reviewed, professional journal for all those involved in the marketing of products or services using digital channels. Journal of Professional Services Marketing. Current issue Browse list of issues Explore. Country of Origin Effects on Marketing. A comprehensive collection of links to academic marketing journals, brought to you by the Marketing and Marketing Research group of Tilburg University. More>> L.

Subscribe. 1984. CSM is defined as a concept which refers to the general feelings that consumers have for marketing and the marketplace (Lawson et …. Publishers own the rights to the articles in their journals. Journal of Consumer Marketing available volumes and issues. The AMA Academic Community nurtures new ideas, fosters collaborative relationships, and advances the field of marketing by engaging scholars across the discipline who are interested in answering big problems Article transfer service This journal is part of our Article Transfer Service. With a history of more than 20 years of leadership in the field, the Journal of Financial Services Marketing covers every aspect of the contemporary industry, from a study of the impact of size, color, and design of banner advertisements in generating clicks to …. Published articles must make a significant contribution to the marketing discipline, provide a basis for. 1984. It publishes thoughtful contributions that offer insights and perspectives extending knowledge and understanding of inter-disciplinary research in the area of social sciences, management, commerce, economics, education, banking, financial services, marketing. Article information:. Mar 01, 2020 · IJRM published the first article in a major marketing journal on the Internet of things (Ng & Wakenshaw, 2017), and subsequent authors have provided additional insight (e.g., Hoffman & Novak, 2018; Novak & Hoffman, 2019; Verhoef et articles on service marketing journals al., 2017).

The additional elements in case of services articles on service marketing journals marketing are - People, Process and Physical Evidence. Includes full-text access to the Wall Street Journal…. “Making Service a Potent Marketing Tool: Spending Big on Customer Care is Becoming Good Business.” June 11. Articles are contributed by industry practitioners and experts. IJIMA focuses on the emerging changes in theories, strategies, and management methods of marketing and advertising, brought about by the Internet and information technology applications, and their implications for the associated processes, products, and services. Anyone who wants to use the articles …. Robert (1989), “Customer Lifetime Valuation to Support Marketing Decision Making,” Journal of Direct Marketing, 3 (Autumn), 8-15. Through a content analysis, we study the relationships between service marketing subfields. This article discusses a key concept in marketing called the Country of Origin Effect Jun 30, 2020 · The International Review on Public and Nonprofit Marketing explores marketing topics from an interdisciplinary perspective and provides a forum for researchers interested in examining these issues from practical and theoretical viewpoints. Journal of Services Marketing. Emphasis will also be on the related social, political and economic issues as well as emerging issues of interest to. Ultimately, the insights could help guide advertisers hoping.

It is the largest number h such that h articles published in 2015-2019 have at least h citations each.hide. The Journal of Services Marketing provides a specialist source of academic information in the field, providing insights into consumer behaviour, how they react to service. Journal of Customer Service in Marketing and Management; Journal of Direct Marketing; Journal of Empirical Generalisations in Marketing Science, the first electronic journal in marketing! 1 social marketing to product and service development and delivery, using incentives and. This means that if the Editor feels your article is more suitable in one of our other participating journals, then you may be asked to consider transferring the article to one of those International Journal of Business and Social Science Vol. The AMA Academic Community nurtures new ideas, fosters collaborative relationships, and advances the field of marketing by engaging scholars across the discipline who are interested in answering big problems ‪Professor of Marketing, University of Miami‬ - ‪Cited by 185,465‬ - ‪Services Marketing‬ - ‪Service Quality‬ - ‪Technology & Service‬ Journal of service research 7 (3), 213-233, 2005. The industry includes several sub sectors including healthcare providers, technicians, clinicians, paramedical personnel, palliative care providers, pharmacists, and experts. Marketing Science, published bimonthly by INFORMS, focuses on articles that answer important research questions in marketing. Children and Libraries (CAL) is the official journal of the Association for Library Service to Children (ALSC), a division of the American Library Association. 1, 2011 - 116 - The 7Ps Classification of the Services Marketing Mix Revisited: An Empirical Assessment of their Generalisability, Applicability and Effect on Performance -. Elsevier is committed to offering the widest possible dissemination of articles on service marketing journals published research, so journal content is accessible electronically via ScienceDirect, Scopus and Health Advance.

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Aug 29, 2019 · ABI/Inform, an extensive international business and management database, contains bibliographic citations, abstracts, and full text of articles appearing in professional publications, academic journals, and trade magazines published worldwide. Recent Posts “When Logic meets Intuition: The Squircle” – an interview with Francis Cholle “The Rise of 5 New-Normal Lifestyles” – Philip Kotler. Services marketing is a specialised branch of marketing. Feb 17, 2018 · Customer service is the new marketing. Understanding the intention to use mobile banking by existing online banking customers: an empirical study Authors. Aug 12, 2016 · The journal article is considered articles on service marketing journals to be the one of the best mediums for an academician to publish the research findings to the broader audience of other academicians. Read More. Jul 24, 2020 · All journal articles featured in Services Marketing Quarterly vol 41 issue 2. Churchill, Gilbert A., Jr., and Carol Surprenant. 180 / Journal of Marketing, Special Issue 1999 Journal of Marketing Vol. This library of 23 Marketing journals has been capturing key developments in Marketing theory and practice for more than 50 years now. And without the right marketing strategies to ….

Academic Resources and Community. Simply avoiding the clutter of mass markets isn't enough. Services marketing articles on service marketing journals is a specialised branch of marketing. Article; Google Scholar; Business Week. 1996). Now, research published in the International Journal of Electronic Marketing and Retailing, shows what kind of content in bumper ads is most engaging for Youtube users. Includes full-text access to the Wall Street Journal…. K. Journal of Digital & Social Media Marketing is the essential peer-reviewed, professional journal for all those involved in the marketing of products or services using digital channels. Examples include household appliances that communicate with the factory to order parts or indicate. That list is here.

The article discusses in detail about the definition and importance of services marketing. It seeks to establish a common vocabulary with which to discuss methods, procedures, results and experiences in order to improve the exchange of ideas. “An Investigation Into the Determinants of articles on service marketing journals Customer Satisfaction.”. The Journal primarily serves as a vehicle for continuing education of librarians working with children, which showcases current scholarly research and practice in library service to children The review included 11 articles from sport management and business journals, investigating personal branding, team branding, and media coverage. Article citations. Each article passes a peer-review prior to publication, by leaders in the industry from around the globe, ensuring the reader. doi: 10.1016/j.sbspro.2013.12.555 ScienceDirect 2 nd World Conference On Business, Economics And Management - WCBEM2013 An examination of the relationship between Services Marketing …. As an overall evaluation that is built up over time, satisfaction typically mediates the effects of product quality, service quality, and price or payment equity on …. Marketing strategy of a company revolves around 4Ps - Product, Price, Place and Promotion. Journal Article.

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Journal of Services Marketing. Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. Objectives. That list is here. Journal of Marketing, 49 (2), 33-46. Advanced search. Marketing Science articles report significant articles on service marketing journals findings and methodological advances …. Srivastava;. This journal.

Dr Lewis has published over 100 journal articles and conference papers and recently edited the Encyclopaedic Dictionary of Marketing (Blackwell, 1997). This statement may sound suspect coming from a customer service consultant, but if you consider consumer behavior and thought patterns today, you’ll. The industry includes several sub sectors including healthcare providers, technicians, clinicians, paramedical personnel, palliative care providers, pharmacists, and experts. Journal of Accounting & Marketing is an Open articles on service marketing journals Access journal includes a wide range of fields in its discipline. The 7 P’s of Services Marketing. Scholarly open access journal aims to publish most complete and reliable source of information on the discoveries and current developments in the mode of Research articles, Review articles, Case reports, Short communications, etc range of product and service categories, including telecom-munications services (Fornell 1992; Fornell et al. Journal of Services Marketing is a Subscription-based (non-OA) Journal. The Influence of Services Marketing Mix (7 Ps.) and Subjective Norms on Customer’s Satisfaction in Islamic Banks of Palestine The purpose of this study was to examine the relationship between services marketing mix (product, price, place, promotion, people, process and ….

Srivastava;. Academic Resources and Community. Segmenting and targeting your …. How Social Media Use By Salespeople Translates into Sales Performance: The Mediating Role of Sales Strategy articles on service marketing journals Aniefre Eddie Inyang, The College of New Jersey Download PDF. and service quality. Rust The Role of Marketing As marketing gains increasing prominence as an orientation that everyone in the organization shares and as a. Indianresearchjournals.com publishes double blind reviewed refereed academic research journals. Sindhu Singh; R. 63 (Special Issue 1999), 180–197 Christine Moorman & Roland T. JSTOR is a digital library of academic journals, books, and primary sources It caters to the needs of the affected and needy population in terms of physical, physiological and psychological illness, by offering treatment and management services. Only Open Access Journals Only SciELO Journals Only WoS Journals. The peer-reviewed medical literature (PubMed), business journals (Business Source Ultimate), and news media (Lexis Nexis) were searched from January 1975 to June 2018 for articles about expenditures, content, consequences, and regulation of DTC or professional medical marketing (or advertising) for prescription drugs, disease (ie, disease.



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